Quality Without Compromise
Quality Without Compromise
Focused on consistency, reliability, and products customers can trust.
Called to Be The Best
Since 2002, Wipe-it has grown into a trusted South African manufacturer known for reliable hygiene solutions, strong partnerships, and a commitment to excellence across every part of the business.
Our Story
Built on Legacy. Growing with Purpose.
What began in 2002 as a growing paper and hygiene supplier has evolved into a nationally operating business built on reliability, consistency, and long-term partnerships.
As Wipe-it continues to expand its manufacturing capability, logistics network, and product offering, the focus remains the same: delivering dependable solutions backed by strong service and people-first relationships.
More than two decades ago, Fanus van Niekerk left the security of a career in banking to pursue a greater purpose: building a business rooted in faith, values and lasting impact.
After seven previous ventures, he began again with little more than a borrowed Mercedes-Benz and a trailer, sourcing raw materials, converting products and making deliveries himself. Alongside him was his wife, Michelle, whose precision, warmth and commitment formed the backbone of the growing business.
From these humble beginnings, Wipe-it grew through resilience, discipline and consistency. One customer became many, trust became a reputation, and the business developed into one of South Africa's respected tissue manufacturers.
Today, Fanus and Michelle's sons, Gerbrandt and Luyken, continue that legacy. Having grown up with an understanding of the responsibility behind the business, they are strengthening Wipe-it for the future through innovation, sustainability and service excellence.
This journey has also shaped the next chapter: Dream - the product brand manufactured by Wipe-it. Created to give Wipe-it's tissue and hygiene paper products a clear, distinctive identity. The Dream brand combines trusted manufacturing expertise with modern design, purposeful innovation and reliable quality.
A legacy reimagined. A future built with purpose.
Raising the Standard
At Wipe-it, our goal has never simply been to be the biggest; but to be the best.
Through quality products, dependable service, operational growth, and long-term partnerships, we continue striving to raise the standard across the paper and hygiene industry.
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2002
Wipe-it established
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Growth & Expansion
Expansion of manufacturing capability and product offering
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Operational Development
Growth of warehouse, logistics, and distribution operations
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2025
Introduction of the Dream tissue brand and expanded retail offering
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National Reach
Strengthened nationwide distribution and key industry partnerships
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Coastal Expansion
Cape Town operations expanded to support growing customer demand
Our Values
The Principles Behind Our Growth
Partnership Focused
Partnership Focused
Building long-term relationships that support mutual growth.
Operational Excellence
Operational Excellence
Reliable supply, structured logistics, and dependable service delivery.
Continuous Innovation
Continuous Innovation
Always evolving to meet changing industry and customer needs.
Sustainability Conscious
Sustainability Conscious
Committed to responsible sourcing and long-term sustainability practices.
The Dream Brand
Explore Dream Products
Dream Pure: Virgin fibre for a soft, premium finish.
Dream Revive: Mixed grade for a more sustainable everyday solution.
Built for Growth
Ready to Partner
As Wipe-it continues to grow across South Africa, our focus remains the same:
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Delivering dependable products - Consistent service
- Strong partnerships built to last
